Friday, January 28, 2011

The Dynamic Business of Rehabilitation and Rescue - A Model in VRC

It is interesting how life works to provide unexpected business models. One such business model appeared  in a new TV series on Animal Planet located at the Villalobos Rescue Center (VRC) in California.  Although Coming Home - Almost There (CHAT) doesn't really have anything in common with the groups represented on the show, CHAT could certainly benefit to observe this program as a point of reference for rehabilitation and as a dynamic business model.  See the three points of reference as modeled by VRC detailed below:
  • VRC modeled positive results from rescuing animals while simultaneously providing a tough work program for the residents, a good work ethic and a healing process to the residents, enabling them to become successful members of their community.  CHAT's proposed theraputic program would work with its residents through much the same way.  CHAT would use the services of Colorado ranches and animal shelter programs who work in some very dynamic ways with their animals and with the handicapped community.  The goal in mind would be to provide an end result much as the VRC does. 
  • The resident issues resolution model set by VRC is quite good.  It is the intention of CHAT to have a House panel to self-administer the management of a cohesive set of House rules.   Basically, if a resident is out of line the panel determines whether or not to give the violating resident a second chance (vote him/her off the island so to speak).
  • On the show it clearly demonstrates the the head of VRC works diligently at fund raising in a number of ways with funds management seeming to be an extraordinary effort keeping the business of the ranch going.  Fund raising is never easy and will be a part of keeping the business of the CHAT House and Resource center running. 
Many thanks to the Villalobos Rescue Center for the excellent business model it provides for the new and upcoming CHAT House and Resource Center .

Wednesday, January 26, 2011

CHAT Marketing Letter/Business Concept Introduction Letter

January has been a real work in progress for the Coming Home - Almost There (CHAT) marketing letter also serving as a letter of introduction to the people I will be interviewing. The interviews I will be conducting will be for the purpose of refining or expanding the business concept and to gather cost and program details for a comprehensive business plan.  Of course a business plan is required before any funding can be sought for this business concept.

My sincerest thanks go out to Frank Vacanti - Technical Writer, for his very talented skills in providing polish to what was a very rough draft of the first marketing piece for CHAT.  Frank was the first paid consultant for this new business concept (CHAT).

I began my cold calling this week to reach out to the veteran community.  My first contact was with the chaplain's office in Fort Carson, Colorado. I learned a lot from the chaplain, especially concerning the locations of Vets who might need CHAT services, and also concerning many people in groups who help Vets, and who might be interested in CHAT.